The tourism industry, as one of the most dynamic and influential sectors of the global economy, has always needed a suitable platform for exchanging views, introducing capacities and creating constructive cooperation among the actors in this field. In this regard, holding specialized exhibitions plays a significant role in facilitating these interactions and improving the quality of services and products provided in this industry. For this purpose, the International Tourism, Tourism and Hospitality Industry Exhibition, as an important and comprehensive event, is held every year with the aim of bringing together stakeholders, experts, investors and enthusiasts in this industry at national and international levels.
Date of holding
May 30 to June 2
May 20 to May 23, 2025
Days of holding
Tuesday to Friday
Tuesday to Friday
Visiting hours
16 to 22
4PM to 10PM
Venue
Kish International Exhibition
Kish International Exhibition Centre
Organizer
Kish International Exhibition
First of all, the importance of holding such an exhibition in our country is becoming more and more apparent, given Iran’s rich and diverse potential in the field of historical, cultural, natural and religious tourism attractions. This exhibition provides a unique opportunity to introduce these capacities to international target markets and can play an effective role in attracting foreign tourists and increasing the country’s foreign exchange earnings. In addition, the presence of domestic tourism industry activists in this event allows for the exchange of experiences, familiarization with the latest achievements and technologies in the world, and the establishment of joint cooperation.
On the other hand, the hotel sector, as a fundamental pillar of tourism infrastructure, plays a vital role in providing quality services to tourists. The International Tourism, Tourism and Hospitality Industry Exhibition, by dedicating a special section to this field, provides an opportunity for hoteliers, accommodation managers and hotel equipment and service providers to introduce their latest products and services, learn about the challenges and opportunities facing this industry and exchange views with their peers. In other words, this exhibition provides a comprehensive platform for all actors in the tourism industry value chain, from travel agencies and tour operators to hotels, airlines, transportation service providers, handicrafts and health tourism, to interact and synergize with each other.
Furthermore, it should be noted that the International Tourism, Hospitality and Tourism Industry Exhibition is not just a place to present products and services, but also, as a dynamic platform, hosts specialized meetings, workshops, seminars and discussion panels with the presence of the most prominent experts and activists in this field. For this reason, participating in this event is a valuable opportunity to gain knowledge and awareness of the latest developments and global trends in the tourism and hospitality industry, become familiar with new markets and create effective communication networks. In this way, industry activists can take advantage of these opportunities to update their business strategies and take steps towards sustainable development and competitiveness.
In addition to the above, the presence of domestic and foreign investors in this exhibition can pave the way for attracting the necessary capital to develop the country’s tourism infrastructure and create new job opportunities. In fact, this event provides a suitable space for introducing investment projects in the field of tourism and hospitality and can act as a catalyst for the growth and prosperity of this industry. Also, the interaction between the public and private sectors in this exhibition can lead to the identification of obstacles and challenges facing the tourism and hospitality industry and appropriate solutions to overcome them can be discussed and examined. Thus, this exhibition can play an important role in formulating supportive and facilitating policies for the development of this industry.
Evaluating the importance and benefits of the company and visiting the Kish International Tourism, Hotel and Restaurant Exhibition
The tourism, hotel and related industries, as one of the important pillars of the national and international economy, are constantly evolving and dynamic. In this regard, holding specialized exhibitions such as the Kish International Tourism, Hotel and Restaurant Exhibition provides an unparalleled platform for interaction, information exchange and development of cooperation among activists in this field. Therefore, in this article, the importance and benefits of participating in and visiting this exhibition for participants and visitors will be assessed.
First of all, for the participants (exhibitors), attending this exhibition is an exceptional opportunity to introduce their products, services and innovations to a wide range of target audiences including industry players, investors, buyers and media. In this way, participants can increase brand awareness and enhance their position in the market, while attracting new customers and creating sustainable business opportunities. In addition, direct interaction with other industry players provides the opportunity to establish valuable business (B2B) connections and form strategic partnerships that can lead to business development and entry into new markets. Also, receiving direct feedback from visitors and industry players allows the assessment of the strengths and weaknesses of products and services and their adaptation to market needs.
On the other hand, for visitors, the Kish International Tourism, Hotel and Restaurant Exhibition opens a window to the latest developments, products and services offered in these industries and provides a unique opportunity to obtain comprehensive and up-to-date information. In this way, visitors can get acquainted with a wide range of tourism, hotel and restaurant service providers, evaluate different options and choose the best solutions for their needs. In addition, attending specialized meetings, training workshops and side seminars of the exhibition provides the opportunity to gain valuable knowledge and insight from leading experts and activists in this field. In other words, visitors can take advantage of this opportunity to be aware of the latest trends, innovations and best practices of the industry and benefit from this information in their future decisions.
In addition to the specific benefits for participants and visitors, holding such an exhibition in general is also of considerable importance for the development of the country’s tourism, hotel and restaurant industries. In fact, this event, as a catalyst, provides a basis for the exchange of ideas, attracting new investments and improving the quality of services provided in these industries. Also, holding an exhibition in the Kish Free Zone, given its tourism capacities and strategic location, can help further introduce this island as an attractive tourist destination at the national and international levels.
Finally, the importance and benefits of participating in and visiting the Kish International Tourism, Hotel and Restaurant Exhibition for participants and visitors are multifaceted and significant. This event provides a suitable platform for business development, knowledge acquisition, effective communication and familiarization with the latest industry developments and plays an important role in improving the quality level and sustainable development of the country’s tourism, hotel and restaurant industries. Therefore, it is recommended that all activists and those interested in this field take advantage of this valuable opportunity.
The International Tourism, Tourism and Hospitality Industry Exhibition, as an important annual event, is not only an opportunity to showcase the capabilities and achievements of activists in this field, but also a platform for exchanging ideas, creating strategic partnerships, and drawing a clearer vision for the future of the country’s tourism and hospitality industry. Therefore, the active and prominent presence of all stakeholders in this industry in this event can play a significant role in improving the quality of services, attracting more tourists, and sustainable development of Iran’s tourism and hospitality industry. This introduction is only a window into the importance and broad dimensions of this important event, and in future articles, we will examine the goals, sections, and programs of this exhibition in more detail.